Building a successful marketing, communications or PR consultancy is a fantastic achievement. But with growth comes more work and longer hours, and before long, you might find yourself at full capacity with urgent deadlines looming large.
If this sounds like you, maybe it’s time to outsource and hire a marketing and communications specialist?
What is a marketing and communications specialist?
A marketing and communications specialist is an extra pair of experienced hands. They can help you get on top of and progress your projects by helping with things like:
- Content development
- Desk research
- Benchmarking and analysis
And the benefit of hiring one is that you get more headspace and time in your day to concentrate on growing your business (while staying sane in the process).
But how do you know if you’ve reached the point where you need to outsource?
6 signs it’s time to hire a marketing and communications specialist
Are you feeling any of the following?
1. An urgent need to clone yourself
Being busy is great, but your workload can also leave you feeling overwhelmed and burnt out. So, if you’re frantically spinning plates and worrying that they’re going to come crashing down and cause a huge mess, outsourcing will keep those plates spinning.
And that anxious feeling in your chest?
2. You want more!
If you have ambitious plans to grow your business, either by increasing revenue or becoming an industry leader, help behind the scenes or on client-facing projects will go a long way to turning your ambitions into reality.
3. You want to get your ducks in a row
Even if you aren’t at the stage where you’re swamped with work, you might want to get ahead in your business by getting organised.
Or, if the pandemic has affected your business and you’re unable to spend as much time on it due to homeschooling your kids, a marketing and communications specialist can keep you on track when you can’t be there yourself.
4. You feel detached from the world
If you miss bouncing ideas off colleagues and the camaraderie of office life, outsourcing gives you a little bit of human contact that’ll keep you sane:
“I chose to work with Ali because she’s not afraid to be honest – and she’s good at what she does. Plus, she’s a calming influence and nice to have and be around.”
– Kelly Ballard, strategic marketing consultant for the visitor economy,
5. You want to set up an agency
But the problem is, you’re not sure how. Bringing in a freelancer or associate is a low-risk, flexible way to work within the agency model without employing people directly.
If you realise it’s not for you, you’ve saved time, money and energy on launching something you later regret.
6. You really need a holiday
Hiring a marketing and communications specialist means you can take that well-earned break while your projects keep ticking along while you’re away.
Need a safe pair of helping hands?
Then why not work with me?
Not only am I a trusted associate with experience of working with PR, comms and marketing consultants. I also have a ‘Lord’ profile in Roger Hamilton’s Wealth Dynamics (a profiling test specifically for entrepreneurs), which means I’m great at:
- Finding ways to improve processes
- Focusing on detail in the back end
- Making sure your projects stay on track
All of which can help your business to run much more smoothly.
To make sure I’m the right fit for you, why not book a free 30-minute consultation with me?
Want to get started?
Send a quick email to firstname.lastname@example.org, and I’ll let you know the next step.