As marketing and PR professionals, we advise clients to prioritise their marketing and post regularly on professional platforms like LinkedIn.
Meanwhile, we ignore our own advice and neglect our own marketing.
Because after our client work, there just isn’t enough hours in the day for us.
So, with that in mind, here are five quick ways you can repurpose blog content for LinkedIn, so you can start showing up with minimal effort.
5 ways to quickly repurpose blog content for LinkedIn
Writing articles is a great way to showcase your expertise, gain visibility and attract new customers. But pushing a blog post live and leaving it to do its thing means you’re not getting the most out of the time and effort you’ve invested into writing it.
So, with that in mind, here are five quick ways you can repurpose blog content for LinkedIn:
1. Republish your blog post as a LinkedIn article
Copy. Paste. Done!
It might feel like a cheat, but it really isn’t.
LinkedIn articles allow you to delve into a topic in depth. And as you’ve got blog posts on your website already, you don’t need to write articles from scratch.
Sure, it might be old content to your website visitors, but to your LinkedIn followers, it’s shiny and new!
2. Share the LinkedIn article as a LinkedIn post
Your followers won’t automatically be notified of your article, so make them aware of it by sharing it in a LinkedIn post. You can post a snippet and link to the article. Or write a short, snappy and enticing intro to pique the reader’s interest.
When you publish a LinkedIn article, you will automatically be prompted by LinkedIn to share the article as a post.
3. Break your article down into a series of posts
Splitting your post into a series of posts means you can focus on specific sections and create a bank of evergreen content in the process.
By doing this you create several, original posts to help you start posting regularly. And you don’t have to link back to the article either. They work as standalone LinkedIn posts or mini-blogs in their own right.
4. Create a video
Like repurposing your article into shorter posts, you can do the same with video.
Again, it doesn’t matter if this feels like duplicating your content. You’re trying to reach customers who might not read your posts, but are happy to watch what you have to say.
5. Share images
People remember 80% of what they see and only 20% of what they read, so repurpose your blog content into slides or infographics.
Your contacts will be more likely to stop scrolling when there’s an image.
When you repurpose your blog content, you create a consistent message across multiple platforms. So, don’t think of it as duplicating old work, embrace it and remember that to someone else, it’s new, exciting and helpful content that might just persuade them to work with you.
Don’t have time to repurpose your blog content?
If you want to be more consistently visible on LinkedIn, why not get ahead by having some ready-to-go evergreen content up your sleeve (that you or your VA can publish)?
Blog -> LinkedIn content bundle – £180
I’ll repurpose x3 blog posts into x9 ‘ready to publish’ engaging LinkedIn posts (x3 LinkedIn posts per blog).
Want to get started?
Send a quick email to firstname.lastname@example.org and I’ll let you know the next step.
Image: Taken from open-source site unDraw where you can add your brand colour to ready-made illustrations.