Liven up your client communications using Loom video

You’ve probably given feedback on a client project via email, phone or with comments in a Word document.

But have you considered using a Loom video in your client communications before?


What is Loom and how does it work?

Loom is a video messaging tool that allows you to record and share video instantly (without lengthy download times). And you can record your microphone, camera and desktop simultaneously, which means you don’t have to flick between screens like you do with Zoom.

But how does this benefit you and your clients?

The benefits of using Loom

If you’re not already convinced, here are five reasons why it’s the perfect tool to mix up your client communications:

1. It’s quicker than sending feedback in an email or Word

Typing out a lengthy reply orr adding notes to a Word document takes time. And usually, you’ll end up going over and over what you’ve written until it’s perfect.

Loom video allows you to give feedback plainly and reduces the chances of back and forth messaging loops.

2. It helps you explain complex ideas clearly

Explaining something complex via email can get frustrating if you prefer speaking over writing. Or if your client is a visual or auditory learner (rather than a reading/writing learner), this is the perfect way to adjust your communication to suit your audience.

3. It livens up your comms

A Loom video adds variety to your client communication. Yes, email and phone calls still have their place, but a little video with feedback – or even a thank you or testimonial – adds an extra dimension and can make you stand out.

4. It adds personality

Emails can feel a bit bland and overly professional. A video is more engaging and people connect faster when seeing and hearing feedback. You can really let your personality shine through and add a human element to your messages.

5. It fosters collaboration and improves team spirit

Especially when:

  • Your colleagues are based in different locations
  • Your colleagues work from home
  • You’re unable to meet clients in person due to COVID, extreme weather, etc.

Running a meeting or sending a visual message of thanks or encouragement can boost the spirits of your employees and clients.


When to use Loom video

Now you know the benefits of using Loom, here are four examples of when you should use it:

1. When introducing a new comms toolkit or marketing strategy

Rather than sending reams of text, a Loom video allows you to explain and show:

  • What you’ve done
  • How it works
  • How it helps your client

Plus, anything else your client needs to know to get the most out of what you’ve created.

2. As a walkthrough of recommended changes

It’s ideal for walking your clients or colleagues through changes you’ve made to a website, document or other communications channel.

3. For giving advice or answering questions

Either to clients or in-house and outsourced team members.

4. For quick instructions or tutorials

Great for briefing a freelancer on a new project. Or for recording instructions for your new virtual assistant to follow.


How to start using Loom video

If you’re convinced and ready to give it a go, using Loom video couldn’t be easier.

All you need to do is download the free Chrome extension, add it to your browser, follow the instructions and away you go.

It really is that easy.


Want to find out more?

If you need help with understanding Loom, send a quick email to, and I’d be happy to help.


Image: Taken from open-source site unDraw where you can add your brand colour to ready-made illustrations.