Outsourced services for marketing consultants

Desk research

  • Create a marketing activity calendar tailored for your client that includes planned marketing and communications activity (email newsletters, social media activity, etc), as well as relevant awareness days and holidays, and tracks the results
  • Identify awards your client should consider entering (and assist with the application process which may also include drafting the entry)
  • Research and write up SWOT analysis or customer journey mapping

Content and asset development

  • Contribute to and edit a marketing strategy
  • Write or edit an annual report or CSR report and project manage the design/print
  • Create and repurpose evergreen content for different channels – i.e. turning blog articles or white papers into infographics
  • Write a comprehensive marketing campaign plan
  • Compile FAQs for your client’s external or internal customers
  • Write up case studies
  • Social media management – writing messages and sourcing content that includes images, scheduling
  • Design an email marketing campaign in line with your strategy
  • Edit and publish website content, such as news stories or blogs via your client’s CMS, which may also include adding meta-descriptions to your webpage and images using your keywords

Tracking the success of your campaigns and reporting

  • Create benchmarking for marketing campaigns using agreed framework and evaluation metrics
  • Audit social media channels, which can include providing ideas for improvement as part of a fuller report
  • Write up the results from a recent trade show or event
  • Set-up surveys for benchmarking and evaluation (i.e. before and after the campaign) and compile survey result
  • Pull and write up the results of an A/B test
  • Evaluate the success of marketing campaign in line with your SMART objectives, with recommendations for future activity

Rates

Prices start from £175

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You've helped me in lots of ways, Ali. You bring clarity and a structured approach to my work.

As well as making my strategic marketing report look professional in terms of proof reading, formatting and branding, you have been a great sounding board, providing recommendations and making improvements around areas within the document that felt muddled.

You've also introduced me to new ways of working - I've used the client onboarding materials you created for me with one client already and they were really impressed. And I've only recently understood what you did on Asana with the onboarding workflow - it's amazing!

I chose to work with you because you are not afraid to be honest and you are good at what you do. Plus, you're a calming influence and generally nice to be around.