Outsourced services for PR consultants

Desk research

  • Create a media list for outlets/publications in which your client should be aiming to get coverage
  • Source editorial calendars for your client’s target publications, which can include story ideas for your recommendation
  • Compile a tailored awareness days list that includes pitch angles for how your client might piggyback
  • Create a media calendar tailored for your client that includes planned PR and communications activity (press days, special events, email newsletters, social media activity, etc)
  • Identify awards your client should consider entering (and assist with the application process which may also include drafting the entry)

Content and asset development

  • Write a comprehensive communications campaign plan
  • Collate press packs and prepare the documents within them, such as biographies, fact sheets, talking points – all with the client’s branding
  • Contribute to and edit a communications strategy
  • Write or edit an annual report or CSR report and project manage the design/print
  • Compile event, photographer or internal briefings
  • Repurpose owned media for different channels – i.e. turning press releases in to news stories for a client’s website
  • Write up case studies
  • Social media management – writing messages and sourcing content that includes images, scheduling
  • Edit website content via your client’s CMS

Tracking the success of your campaigns – benchmarking and reporting

  • Create benchmarking for PR campaigns using agreed framework (e.g. AVE, AMEC or OASIS) and evaluation metrics
  • Monitor media clippings to demonstrate coverage won
  • Audit social media channels, which can include providing ideas for improvement as part of a fuller report
  • Set-up surveys for benchmarking and evaluation (i.e. before and after the campaign) and compile survey results
  • Evaluate and report on the success of PR campaign to demonstrate ROI with recommendations for future activity – pulling analytics as well as including written explanation of what the data means

Time to get things moving?

Let’s arrange a free 30 minute chat to see if I can hep you.
I first sought Ali’s help when I was managing a number of different projects and needed implementation support from an experienced marketing communications freelancer. I found Ali’s approach refreshing from the start – she is clear about where she can add most value, methodical and organised in her approach and always willing to challenge and offer ideas to help improve the work we do together.

Ali is particularly good at taking on a complete project and delivering against a brief which frees me up to concentrate on other work, and while she often talks about preferring implementation over strategy, I have found her to be naturally strategic in how she develops and executes projects.

As well as being professional and reliable, Ali is enterprising, thoughtful and fun to work with. I would happily recommend her services.