Outsourced services for PR consultants

Desk research

  • Create a media list for outlets/publications in which your client should be aiming to get coverage
  • Source editorial calendars for your client’s target publications, which can include story ideas for your recommendation
  • Compile a tailored awareness days list that includes pitch angles for how your client might piggyback
  • Create a media calendar tailored for your client that includes planned PR and communications activity (press days, special events, email newsletters, social media activity, etc)
  • Identify awards your client should consider entering (and assist with the application process which may also include drafting the entry)

Content and asset development

  • Write a comprehensive communications campaign plan
  • Collate press packs and prepare the documents within them, such as biographies, fact sheets, talking points – all with the client’s branding
  • Contribute to and edit a communications strategy
  • Write or edit an annual report or CSR report and project manage the design/print
  • Compile event, photographer or internal briefings
  • Repurpose owned media for different channels – i.e. turning press releases in to news stories for a client’s website
  • Write up case studies
  • Social media management – writing messages and sourcing content that includes images, scheduling
  • Edit website content via your client’s CMS

Tracking the success of your campaigns – benchmarking and reporting

  • Create benchmarking for PR campaigns using agreed framework (e.g. AVE, AMEC or OASIS) and evaluation metrics
  • Monitor media clippings to demonstrate coverage won
  • Audit social media channels, which can include providing ideas for improvement as part of a fuller report
  • Set-up surveys for benchmarking and evaluation (i.e. before and after the campaign) and compile survey results
  • Evaluate and report on the success of PR campaign to demonstrate ROI with recommendations for future activity – pulling analytics as well as including written explanation of what the data means


Prices start from £175

Time to get things moving?

Let’s arrange a free 30 minute chat to see if I can hep you.

Kind words

The big obstacle for me is time. While this is obviously the reason for working with you, it was initially a barrier – as I imagined that I would need to spend more time managing the work you do for me. Happily, this is not the case! I now have peace of mind that the elements of project work are being done. More than this, you regularly go above and beyond the brief and suggest ways to improve things. Your initiative, flexibility and enthusiasm are all great things that come with your service.
Jennie Spears
Bloom PR & Communications